Customer, LLC: The Small Business Guide to Customer Engagement & Marketing

Small businesses that thrive integrate the customer’s perspective throughout their business. They don’t market to prospects, they connect with potential customers. They create relationships. When small businesses embrace their customers at their core, customers show them love in return. The result? Unmatched customer satisfaction, loyalty, referrals and growth. Customer-centric marketing doesn’t have to be hard. […]

Start Your Own Corporation: Why the Rich Own Their Own Companies and Everyone Else Works for Them (Rich Dad Advisors)

We live in a highly litigious world. As you live your life you must keep your guard up. As you grow your wealth you must protect it. For those who don’t predators await, and their attorneys will use every trick in the toolbox to get at – whether large or small-your unprotected assets.Start Your Own […]

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary […]

The Business of Baking: The Book That Inspires, Motivates and Educates Bakers and Decorators to Achieve Sweet Business Success.

Have Your Cake and Sell It Too! Yes, you can make a living out of owning a cake business – but it takes more than quality ingredients, amazing piping skills and having a whole lot of friends who order from you. Written by the leading authority on running a successful cake business, The Business of […]

The Art and Business of Teaching Yoga: The Yoga Professional’s Guide to a Fulfilling Career

Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go […]

7L: The Seven Levels of Communication: Go From Relationships to Referrals

Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. […]

Small Business Management

Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you’ll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you […]

Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. […]

Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, Third Edition

Maximize employee performance with this updated edition of the classic bestseller In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, third edition, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today’s rapidly changing work environment, providing a timely update to his seminal book […]

The Secrets to Writing a Successful Business Plan: A Pro Shares a Step-By-Step Guide to Creating a Plan That Gets Results

Secrets to Writing a Successful Business Plan: A Pro Shares a Step-by-Step Guide to Creating a Plan that Gets Results by Hal Shelton will open your eyes to insider tips, hints, and techniques for creating a winning business plan. Nearly 50 percent of new businesses fail within five years. A well thought-out business plan can […]

The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs. The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is […]

International Management: Managing Across Borders and Cultures, Text and Cases (8th Edition)

Directed primarily toward undergraduate and graduate International Business or General Management majors, this text also provides practical content to current and aspiring industry professionals. International Management explores the manager’s role within the dynamic global environment of business management by exploring the political, legal, technological, competitive, and cultural factors that shape corporations worldwide.

The Leadership Pipeline: How to Build the Leadership Powered Company

An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside.   In business, leadership at every level is a requisite for company survival. Yet the leadership pipeline –the internal strategy to grow leaders – in many companies is dry or nonexistent. Drawing on their experiences at many […]

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book […]

Million Dollar Maverick: Forge Your Own Path to Think Differently, Act Decisively, and Succeed Quickly

When it comes to how to succeed as an entrepreneur, we are besotted with advice. According to bestselling author Alan Weiss, success is a combination of opportunism, very disciplined work, luck, timing, and ignoring most advice. In other words, it means striking out on your own, original path to success.In Million Dollar Maverick, he explains […]

Power Your Happy: Work Hard, Play Nice & Build Your Dream Life

Lisa Sugar has an amazing job. She spends her days creating content about pop culture, must-have handbags and makeup, healthy recipes, and Instagram-worthy sweets. She manages an enormously successful, growing company with employees who love what they do. And her life is just as great at home. She and her husband have three daughters and […]

The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change

The riveting New York Times bestseller about a young man who built more than 250 schools around the world—and the steps anyone can take to lead a successful and significant life.Adam Braun began working summers at hedge funds when he was just sixteen years old, sprinting down the path to a successful Wall Street career. […]

Leadership and Self-Deception: Getting Out of the Box

NEW EDITION, REVISED AND UPDATEDSince its original publication in 2000, Leadership and Self-Deception has become a word-of-mouth phenomenon. Its sales continue to increase year after year, and the book’s popularity has gone global, with editions now available in over twenty languages.Through a story everyone can relate to about a man facing challenges on the job […]

The Third Wave: An Entrepreneur’s Vision of the Future

NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER One of America’s most accomplished entrepreneurs—a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business—shares a roadmap for how anyone can succeed in a world of rapidly changing technology.Steve Case’s career began when he cofounded America Online […]

The Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide

66 PERCENT OF SMALL BUSINESSES FAIL–AND IT’S NOT FOR THE REASONS YOU THINK. WHY DO THEY FAIL? That is what SUCCESS Publisher Darren Hardy set out on a mission to discover. What he found was startling. All the previously reported reasons and assumptions for the failure rate (capital, location, credit, inventory management, and competition) were […]

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime.

Is the financial plan of mediocrity — a dream-stealing, soul-sucking dogma known as “The Slowlane” your plan for creating wealth? You know how it goes; it sounds a lil something like this: “Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive […]

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki’s classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you’re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there’s no shortage of advice on topics such as innovating, recruiting, fund raising, and […]

The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success (Touchstone Books (Paperback))

This classic bestseller is THE career-design bible for college graduates and midlife career-changers alike. Now fully revised and updated for the twenty-first century! Based on breakthrough techniques developed by Rockport Institute, an innovative and award-winning career-counseling network that has changed the lives of hundreds of thousands of people, The Pathfinder offers invaluable advice and more […]